In 1970 when Apple River TV & Appliance opened, our technicians began installing TV antenna systems ranging from roof antennas to tower antennas. They are your local experts when it comes to getting in as many channels as possible from the Twin Cities to the Eau Claire area. Make sure you call in or stop by to get information on our Winegard antennas and amplifiers. We would love to help get you set up with your antenna today.


Apple River TV & Appliance understands that today it's all about the appliance and electronics shopping experience - delivering personal sales and exceptional service to the customer. Whether you are in the market for kitchen and laundry appliances, or electronics, our knowledgeable in-store professionals will assist you through the entire process.

Regardless of whether you are coming in for an appliance or electronic upgrade or you need an entire kitchen remodeled, one-on-one assistance is what sets us apart from the big box stores. Once you decide on your purchase, an experienced sales specialist will be happy to share special financing and promotional offers available to you on some of our top name brands like: Whirlpool, Maytag, Amana appliances and LG and Samsung electronics.

3 Easy Ways to Shop

  • Phone – Call us at 715-268-7882 in Amery Wisconsin and place your order right over the phone.
  • Visit – Visit our showroom to view our top name brand appliances at competitive prices.
  • Click – Browse our online catalog to view our brands and models.

We service and deliver to all neighboring communities including; Amery, Baldwin, Clayton, Clear Lake, Deer Park, Dresser, Frederic, Milltown, Luck, New Richmond, Osceola, St. Croix Falls and Turtle Lake.

Delivery & Installation

Let the experienced professionals at Apple River TV & Appliance handle your delivery and installation needs. Our knowledgeable experts will assure that your new products arrive safely and are installed properly. The new appliance will be tested to make sure it works correctly and all packing materials will be removed from your home. Any questions or needs you may have will be handled promptly and professionally.

Professional installation is recommended on certain products, and in some cases necessary to ensure warranty protection coverage. Our Customer Service Representative can help you decide which installation options are best for you. And, be sure to ask about possible delivery incentives and/or rebates available in your area.

Parts & Service

At Apple River TV & Appliance, our customer service doesn't stop at the purchase or delivery and installation. If service is required in the future, you can be rest assured of the same dedication to exceptional assistance. Our specially trained service technicians are readily available to handle your washer, dryer, refrigerator, freezer, oven, range, dishwasher, microwave, television and home theater system service needs whether in or out of warranty.

Our Parts Department features thousands of appliance and electronics parts in stock for your repair and replacement needs. We offer the manufacturers' warranty on all parts we sell for Whirlpool, Maytag, Amana, LG and Samsung to name a few. Our Expert Protection packages offer extended service plans for your purchase after the manufacturer warranty runs out. Extended service plans can prove invaluable if the product requires repair or replacement parts. You can't put a price on peace of mind.

Extended Warranty

Our Expert Protection packages offer an extended service plan for your purchase which can prove invaluable if the product needs repairing or replacing of parts, and coverage of the labor. Eliminate all of the irritations associated with restoring your equipment to peak condition. Make one toll-free phone call to the Expert Protection service support center and they will provide fast, efficient service. The package covers the cost of all covered repairs and if for some reason they cannot repair the product, they will replace it!

expert protection


Apple River TV & Appliance is your source for low prices, great selection and we make buying your appliances possible with smart financing options. After you determine the name brand appliances you want to purchase be sure to ask a salesperson for our financing option available on extended warranties

For honest, dependable sales and service of appliances and electronics, turn to the area leader - Apple River TV & Appliance, located on Hwy. 46 in Amery. We are an authorized Whirlpool, Maytag, Amana, LG and Samsung warranty dealer and offer service on most name brands.